I read with interest a tweet this week by ultra successful entrepreneur Nigel Botterill:
“If you haven’t got an Assistant, you are one”
It’s this belief that underlines my passion for helping entrepreneurs, directors and business owners to understand how much more productive and successful they could be if they got a little help.
In my many conversations with Penni Pike, Sir Richard Branson’s closest assistant for 31 years and now our special advisor, it has become obvious to me just how vital Penni was to the building of the Virgin empire – Richard simply couldn’t have done it without her. Penni even took the call that started Virgin Atlantic.
You don’t have to be a billionaire to have an assistant – getting some help doesn’t need to be expensive, daunting, difficult or even a long term commitment. Providing you use a Virtual Assistant service (plug: like ours!), and avoid the pitfalls of trying to recruit, retain and motivate a full time assistant, it’s one of the best value and easiest tools to boost your effectiveness.
So far we’ve helped more than 200 business owners, entrepreneurs and directors to save more than 7,313 working days – that’s 1462 working weeks or about 31 working years!
Could we be helping you too?
At Time etc it’s very important to us that we are the very best at what we do, being business superheroes and all that.
This means constantly bettering our service and adhering to the needs of the busy entrepreneurs and businesspeople we support. And who better to help us shape our Virtual PA service than Sir Richard Branson’s Executive PA of 31 years – Penni Pike?
As of this month, we’re proud to count Penni as our special company advisor and it’s safe to say that she certainly knows a thing or two about supporting busy, successful people. Penni played a vital role in growing Virgin and directly supporting Richard Branson in his business ventures and personal challenges – from music, planes and trains to around-the-world boat and balloon expeditions. It was even Penni who took the first call that enabled the set-up of Virgin Atlantic!
Penni retired from Virgin in 2006, but felt it was a waste not to use the expertise she had gained from working with Sir Richard, and wanted to continue supporting busy entrepreneurs to the best of her ability. Her partnership with Time etc means that Penni now supports clients, guides staff and gives advice on how to build the ultimate business assistant service using her invaluable knowledge.
So – why Time etc? “It’s a fantastic company, run by a bold entrepreneur,” Penni explains. “It reminds me of the best spirit that animated Virgin.”
We’re thrilled to have Penni with our team