Staying Social – how can a Virtual Assistant maintain your online presence?

Many business owners neglect social media because they a) don’t have time for it or b) don’t quite understand how to use it or how to gain the most out of it.  It can really help you get your business to where you want it to be and that’s where we step in!

Here are 3 quick tips on how to be social media savvy and how a Virtual PA can help:

Blogging – Well – this is one and you’re reading it, so this seems a good place to start!  Most businesses today will operate a blog in one form or another, yet many remain relatively dormant or at least not exploited to their full potential.  The company blog is as useful a tool as any of the other big social media platforms in generating traffic through to your main site, not to mention engaging with your customer base.  It gives the consumer an insight into the latest news from within the company including new products, services and other important content that they might otherwise miss.  Time Etc employs staff from such diverse working backgrounds that copywriting can range from the creative to the corporate.

Pinterest - Earliest development of Pinterest began in December 2009. At the tail end of 2011, the site became one of the top 10 largest social network services, according to Hitwise data, with a staggering  11 million total visits per week.  With such rapid growth, it came as no surprise to hear that it became the fastest site in history to break through the 10 million unique visitor mark.  So what is it? First and foremost, Pinterest allows users to curate collections of images from across the web under different “boards” or categories.  Each board on Pinterest is a chance to tell this story and engage with other businesses and consumers. Using simple back links to your own sites and providing engaging content will improve your online visibility and help to build your online community.  This is a great tool for the retail sector.

Twitter – We love a good Tweet at TimeEtc. Twitter is now up there as one of the most influential social media platforms for your business.  But is your follower count falling?  No new Re-Tweets?  Maybe your virtual PA can help to engage with your audience proactively.  After all, Twitter is ALL about engagement.  You can’t just sign up, follow a few contacts and expect them to be interested in you. You need to engage with people and businesses by creating interesting dialogue and offering content that’s relevant and valuable to them – this inherently generates brand recall and allows you to build credibility through what you say. The difficulty is that this takes time!

The clue is in our name though and we have a number of Virtual PAs who specialise in all areas of social media, have the time to dedicate to it and are experts at creating great content, so you don’t have to. If you’d like to find out more about how a Time etc Virtual PA could help with your social media, drop us a line on hello@timeetc.com!