Finding a brilliant assistant was expensive and complicated. Until now.

Virtual Assistant Virtual Assistant Virtual Assistant
The Time etc difference

A great assistant can work "magic" - you'll find plenty of magic here.

Every day our assistants solve problems, work a little magic and perform mini-miracles - all in the name of saving our clients time.

To find the best assistants, we work tirelessly selecting, assessing and interviewing - demanding exceptional traits and experience.

We're so thorough that 98% don't make it in. Those that do have an average of 12 years experience in fantastic companies like AOL, Apple and Virgin.

We're proud to have long-lasting relationships with our assistants, many of whom have been with us for years.

Penni Pike

What we look for in our virtual assistants

Our selection criteria were designed by Penni Pike, based on her experiences supporting Sir Richard Branson. Only exceptional assistants make it through.

  • Attitude and personality


    Key traits

    We look for exceptional traits including problem solving skills, accountability and reliability.



    We test for integrity, positive attitude, well-managed ego and assertiveness.

  • Experience and education



    We carefully asses each assistant's education and prefer a University education.



    We require a minimum of 5-8 years of relevant experience in our assistants.

  • Practical skills


    English skills

    We require strong written English skills and assess spelling and grammar.



    We look for strong verbal and written communication skills on both a formal and casual basis.

  • Tech skills


    Software experience

    We look for specific software experience including Outlook, Gmail, Google Apps and Microsoft office.



    We require all our assistants to be generally tech-savvy and comfortable learning new tech.

  • Other


    Environment and equipment

    Our assistants must meet minimum requirements such as a quiet work environment.


    Long-term commitment

    Our assistants must be committed to working from home as an assistant for the long term.

  • Book a consultation

    To find out more about our assistants, book a consultation

    On this quick call you'll be able to share your needs and have your questions answered.

    Book a consultation
Why Virtual Assistants love Time etc
Why we attract the best assistants

Our virtual assistants love their work

The reputation we've built since 2007 means many of the best assistants choose to work with us over anyone else.

Our assistants love being able to use their skills and experience on a flexible basis, working from home.

They value being able to balance their work with family life. In return, they're self-motivated, happy in their work and determined to assist you in achieving more.

Work for us
  • 5 Stars

    "When I say a great company to work with... I do mean with - they treat you with respect and more like a partner with the company. You work hard, and rewarded for your dedication and hard work. The staff at Time etc are professional, and available to their assistants when needed."

    Source: Glassdoor
  • 4 Stars

    "I searched for years to find a company that would allow me to work from home as an executive assistant. Time etc does that and much more!"

    Source: Glassdoor
  • 4 Stars

    "Stellar team of professionals at Time etc. Transparent, trustworthy, easy to work with and dedicated equally to both their clients and assistants. Overall spectacular experience!"

    Source: Glassdoor
  • 5 Stars

    "I love the flexibility of work hours and variety of tasks for a varied client base."

    Source: Glassdoor
  • 5 Stars

    "The Time Etc team are fabulous! They are all very approachable, easy to chat to and genuine. You get proper support from Time. The quality of the clients is excellent. Everything is explained properly to you and if you have an issue with a client or some work, they will guide you through how to deal with it."

    Source: Glassdoor
  • 5 Stars

    "Flexible working hours, good rate of pay, very supportive and helpful."

    Source: Glassdoor
  • 5 Stars

    "Flexibility of how much and when I work. Great team who genuinely care about clients and Time etc colleagues and appreciate our efforts. Good company culture."

    Source: Glassdoor
  • 5 Stars

    "The communication between virtual assistants and Time etc is excellent. There are lots of wonderful and interesting clients to work with. I very much enjoy the work that I do and I feel well supported by the account managers at Time Etc. I highly recommend Time etc."

    Source: Glassdoor
  • 5 Stars

    "Flexible, mentally stimulating, minimal work stress, work more or less based on my family life, meet all types of people from all over the world, keeps your resume moving even when you're not working full time."

    Source: Glassdoor
  • 5 Stars

    "I have worked at timeetc for just over 2 years now and I absolutely love it!! "

    Source: Glassdoor

Meet some of our virtual assistants

Meet Aimee
Aimee - a Virtual Assistant at Time etc

Aimee has over 12 years experience working in executive assistant roles in the accountancy and food sectors.

She was executive assistant to a senior partner at a major consulting firm for five years then moved to a well-known brand in the food industry as executive assistant to the managing director.

We particularly like Aimee's exceptional communication and organisational skills that she uses to interact with people at all levels.

Aimee enjoys providing invaluable support to entrepreneurs through Time etc because it enables her to balance work with looking after her two boys Barnaby and Albie.

Book a consultation
Meet Jenny
Jenny - a Virtual Assistant at Time etc

Jenny is exceptionally experienced with more than 25 years experience as a sales, procurement and administration professional.

We'd describe Jenny as dedicated, methodical and enthusiastic and an incredible asset to any business.

She also has very strong tech skills, including Microsoft Office suite, Google Suite, WordPress, Trello, Mailchimp, Hubspot and

Jenny loves adding value to her clients using her experience and knowledge while enjoying the full flexibility Time etc offers.

Book a consultation
Meet Jessica
Jessica - a Virtual Assistant at Time etc

College educated Jessica has a strong background in the medical and recruitment sectors.

Jessica has worked from home since 2006 and we love this high level of remote working experience.

She has built her extensive experience working for various businesses and her skillset includes research, transcription, editing, proofreading, writing, email management, scheduling and trip planning. Jessica also has extensive software experience.

Jessica is universally loved by her clients and enjoys working with Time etc because it helps her support her family financially and have time for life's little pleasures!

Book a consultation

How we screen and select assistants, step by step

When it comes to selecting the best assistants, no stone is left unturned.

  • 1. Screening
  • 2. Testing
  • 3. Assessment
  • 4. Interview

    For those candidates that pass our assessment, a comprehensive video interview with our team is next.

    As well as getting to know the candidate, we take great care during video interviews to probe the suitability of the candidate as well as verifying information provided during the application.

  • 5. Verification

    If the candidate is successful at the video interview stage, they proceed to our verification process.

    We use identity checking service Passbase to verify the identity and address of our assistants. Passbase uses sophisticated live video techniques and databases of thousands of government IDs to verify identity in a secure and compliant way.

  • 6. On-boarding

    Provided that the candidate passes our verification stage, they are now formally on-boarded into the service as an assistant.

    During on-boarding the assistant is shown what to expect and how to get started. They'll soon start to work with their first client.

  • 7. Monitoring

    Our assistants are expected to uphold and perform to our standards on an ongoing basis.

    We monitor individual performance, quality of work, ratings and responsiveness to ensure that each assistant provides a high level of service to their clients.

Hear how our clients feel about us

Hundreds of five star reviews

  • 5 Stars

    "I cannot recommend Time etc more highly. Once you have their support for a few tasks, you will wonder how you got along without them."

    Kevin Massengill
  • 5 Stars

    "I'm a huge fan of this service! My assistant from Time etc is excellent and totally on top of it – I trust her completely. Partnering with Time etc makes my life and work much more doable and enjoyable."

    Claire Williams
  • 5 Stars

    "Signing up with Time etc is transforming my business. I couldn;t be happier with the results and my assistant Sara. I signed up to be held accountable to my schedule and to keep up with social media."

  • 5 Stars

    "I can't say enough about how invaluable my Time etc executive assistant has been. I am so appreciative… I can’t imagine not having her on my team"

    Lisa Lai
  • 5 Stars

    "My Time etc assistant, Amy, has been phenomenal! In no time at all she got to know and understand my business and has taken on responsibility for key areas that boost my productivity and income, making a real contribution and taking proactive steps to help me."

  • 5 Stars

    "Time etc staff and our assistant have been tremendous! The value and professionalism are unmatched and I regret not moving forward sooner with our decision to hire someone to help us out with so many daily/weekly/monthly to-do items. If you're waiting to decide it Time etc is right for you —don't make the same mistake… just give it a try."

  • 5 Stars

    "My business is thriving thanks to Time etc and I've never been happier. Thanks to the phenomenal assistants I'm working with, I'm able to free my mind of the day-to-day tasks and think about the big picture, come up with new offers and new business."

    Alinka Rutkowska
  • 5 Stars

    "This has been a great experience. Louise and Emma made all the difference. They listened to me and found me an excellent fit. Having a VA has in a just a few weeks helped me become so much more productive. My only regret is that I didn't sign up years ago."

  • 5 Stars

    "I am so grateful for Time Etc and Tracey, my amazing team member. She is efficient and an absolute joy to work with. She anticipates what I need and isn't afraid to suggest a way of completing our work and I LOVE that."

    Vicki Baird
  • 5 Stars

    "I am so happy with this service! My assistant is extremely professional, has great communication and is very efficient. 10/10."

    Aaron Davis Aaron Davis
  • 5 Stars

    "Time Etc. is one of the best investments I have ever made. I've been very pleased with the results have spent a great deal of time working on the big picture while my assistant takes care of the details."

    Rick Harris Rick Harris
  • 5 Stars

    "My assistant, Erin, is AMAZING! She keeps me organized, works quickly and efficiently and has helped me increase my income by covering so much which allows me to do the attorney work I should be doing."

    Emma Keller
  • 5 Stars

    "Shunnie and TimeEtc are absolutely the best thing that happened to me since sliced bread. Shunnie is timely, communicative, creative, professional, and is great at anticipating needs and projects."

  • 5 Stars

    "Time Etc is INCREDIBLE! Not only are the quality of the VA’s top notch, their entire checks and balances system ensures that the customer always comes first. I love their accountability system. WILL RECOMMEND!"

    Enrique D
  • 5 Stars

    "I'm so happy that I was connected with Joy. Very quickly I could tell she was professional and good at what she does. In one month my stress has decreased dramatically and our work together has put me in a position to expand my client base while offering the same level of excellent customer service to my clients."

  • 5 Stars

    "Our assistant is an asset to running our Bay Area nonprofit. She is accountable for consistent work quality and is excellent with communications. She has our back giving me more time to focus on my day to day commitments."

    Tyler Stanley
  • 5 Stars

    "This has has been a life saver when it was most needed."

    Hunter Thompson Hunter Thompson
  • 5 Stars

    "Time etc has been a huge asset to my business! My assistant Deborah is fantastic, and has become a huge asset to my law practice. She has picked up every task I've given her from customer service, to admin, to content writing."

    Harry Bernstein
  • 5 Stars

    "With our small business, we have 3 different assistants through Time Etc. Each of them has proven to be an integral asset to enhancing our business. ...Having an assistant allowed us to make better use of our own time by focusing on enhancing other areas of our business."

    Michael Millan
  • 5 Stars

    "I've used Time etc for about six months now and it has exceeded my expectations. I don't know what I'd do without this help. I can't believe I waited so long!"

    Rachelle Rachelle
  • 5 Stars

    "Time etc has been incredibly helpful. I was hesitant to hire a Virtual Assistant because I am new to this whole world of Virtual Assistants. But Time etc helped me make the transition and I am so grateful for all they do."

    David Gerber
  • 5 Stars

    "Jennifer has been sorting my email for me for about a year now. Having my email sorted helps me give full attention to one task area at a time, and it's made a big difference in my productivity and mental clarity."

    J Gray J Gray
  • 5 Stars

    "I'm so glad to have found Time etc and my assistant Andrea! I especially love being able to get things off my to-do list any time of day or night, while I'm thinking about them, and to know that they'll be handled well!"

  • 5 Stars

    "Jessica is amazing about helping take stuff off my plate. She predicts well, and helps me see through the craze of all the stuff I have to get done and figure out what she can help me do!"

    Stephanie Scheller
  • 5 Stars

    "Our assistant went above and beyond.. beyond is an understatement; she hit it out of the park. I've used it for one day and have already saved hours of work."

    Jason Jason Bratz
  • 5 Stars

    "I love working with Time Etc, and my virtual assistant, Angie. Angie is fantastic, and the company is wonderful to work with, responsive and always addresses my needs. It was the best decision ever to start working with Time etc!"

    Marianthe Bezzerides
  • 5 Stars

    "Brilliant assistants and platforms to make delegating easy. Should have signed up months ago. Can't rate Time etc highly enough!"

  • 5 Stars

    "Time partnered me with the right assistant straight off the bat. Louise is highly professional, helpful and creative. My only regret is that I didn't do it sooner."

    Jim Lucas
  • 5 Stars

    "Our new virtual assistant Elaine has been an absolutely fabulous addition to our small team. Time etc couldn't have found a more perfect match to our business needs and she has transformed our daily workload - we now couldn't imagine life without her."

    Doug Chinnery
  • 5 Stars

    "My two assistants are an absolutely godsend, I can delegate so much to them with the confidence it will be done efficiently and with great manners. I can't imagine how I could run my business without them!"

  • 5 Stars

    "Highly recommended if you're short on time I've used Time etc for over a year, they are a great service who sourced some professional assistants for me. Highly recommended!"

    Bryan Collins
  • 5 Stars

    "My experience with Time Etc has been superb. Ellouise who has been my EA for a year is the best EA I have ever had - she is organised, customer-centric, charming and always keeping one eye on what is next. I really couldn't be happier with the service."

    Paul Frampton-Calero
  • 5 Stars

    "Time etc VAs have been fantastic for us. They've helped with many tasks when we needed it the most and are part of our team. It is important to choose the right person with the set of skills that fit with your business, as they can add real value to your team(s). "

    Christelle Macri
  • 5 Stars

    "My assistant from TimeEtc is a lifesaver. She is so fast, too. This means my hours go a very long way - further than I thought :)"

    Fran Whitaker
  • 5 Stars

    "Timeetc has been a godsend. I love my assistant. She is engaged and comes up with ideas and has been an overall asset to my business."

    Tia Wood
  • 5 Stars

    "Time Etc. is a life saver. Looking forward to adding more services, as budget permits. Customer service is excellent, which is very important to me."

    Pj Schott
  • 5 Stars

    "Time etc has been a life saver for the past 3 years. Once you find that perfect assistant, you'll never let them go. There are so many things I haven't worried about in years."

    Brad Dennis
  • 5 Stars

    "Fantastic! I have tried other services, but the assistants at Time etc are the most talented and dedicated yet. The client service staff truly go the extra mile to make sure my projects run smoothly and I get the best value for my money. That means a lot to me as an entrepreneur. Highly recommend."

    Maryellen Nugent
  • 5 Stars

    "Time etc has been a lifesaver. I used to search for personal assistants on my own locally, and it was hit or miss. Time Etc has made the process so much easier, and the results are highly professional, affordable, and exactly what I needed."

  • 5 Stars

    "I have been 100% pleased with my small but mighty VA team through Time Etc. They are professional and so timely. Well worth the money. I can highly recommend this company…they are ten stars out of five!!!"

    Maryanna Young
  • 5 Stars

    "I have been a client of Time Etc for a few years and have been very satisfied! The assistants are extremely professional and very helpful. I would most definitely recommend Time Etc!"

    Amy Leighton

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320+ reviews